The search is on!


This can be absolutely aggravating to the average person who may be looking for a particular answer.

SEO, or search engine optimization is a little known secret to many, then this morning in age, you would think it would be easy to find things online. Afterall, there is no need for iPhone books, encyclopedias, or even dictionaries anymore. With a few keystrokes you can find just about anything, right? Well, it has been my experience that you absolutely need a lot of time and patience if you aren’t looking for the most popular answer out there. You can try typing in a topic and you will normally get the same 10 to 15 sites popping up even if you reword the topic, but why is that? Well, SEO plays a crucial job in this. This process involves the resubmission by websites to the top search engines on a constant basis, and companies have entire divisions dedicated to just this job. They are constantly updating key words and phrases to make sure that your question or search brings up their site, then in some cases, larger companies that can afford it, spend my money for advertisement and sitement on these same search engines. This can be absolutely aggravating to the average person who may be looking for a particular answer. They may have to go through several pages, scroll down past the paid advertisements, and revise their searches several times to get to the locale that they want to be, but many people give up long before hand and go with one of the first sites they find. Companies and organizations benefit greatly from this frustration of the average person. This makes the time and money put into the process well worth it.

 

 

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