SEO, or search engine optimization is a little known secret to many. This day in age, you would think it would be easy to find things online. Afterall, there is no need for phone books, encyclopedias, or even dictionaries anymore. With a few keystrokes you can find just about anything, right? Well, it has been my experience that you really need a lot of time and patience if you aren’t looking for the most popular answer out there. You can try typing in a topic and you will normally get the same 10 to 15 sites popping up even if you reword the topic. Why is that? Well, SEO plays a huge role in this. This process involves the resubmission by websites to the top search engines on a constant basis. Companies have entire divisions dedicated to just this task. They are constantly updating key words and phrases to make sure that your question or search brings up their site. In some cases, larger companies that can afford it, pay for advertisement and placement on these same search engines. This can be very frustrating to the average person who may be looking for a specific answer. They may have to go through several pages, scroll down past the paid advertisements, and revise their searches many times to get to the place that they want to be. Many people give up long before hand and go with one of the first places they find. Companies and organizations benefit greatly from this frustration of the average person. This makes the time and money put into the process well worth it.
