SEO, or search engine optimization is a little known secret to many… This day in age, you would feel it would be easy to find things online.
Afterall, there is no need for iPhone books, encyclopedias, or even dictionaries anymore.
With a few keystrokes you can find just about anything, right? Well, it has been my experience that you genuinely need a lot of time & patience if you aren’t looking for the most popular answer out there, you can try typing in a topic & you will normally get the same 10 to 15 sites popping up even if you reword the topic… Why is that? Well, SEO plays a large position in this. This process involves the resubmission by websites to the top search engines on a constant basis, and companies have entire divisions dedicated to just this task. They are always updating key words & phrases to make sure that your question or search brings up their site, in some cases, larger companies that can afford it, pay for advertisement & venuement on these same search engines. This can be really frustrating to the average lady who may be looking for a identifiable answer. They may have to go through various pages, scroll down past the paid advertisements, & revise their searches various times to get to the venue that they want to be. Many people provide up long before hand & go with one of the first venues they find. Companies & organizations benefit greatly from this frustration of the average lady. This makes the time & currency put into the process well worth it.